Nowdays there is not just the personal blog, corporate blog are also widely used by executives and senior managers who have some level of authority in the company. They create the blog to promote their own company including the history or background information, their sales products and services and so on. A corporate blog is are blogs published by or with the support of an organization to reach that organization's goals.. Corporate blogs can be classified into six different categories. Each category shares common characteristics and the blog content can be expected to differ between the categories. Furthermore, there're differences in terms of target groups and purposes.Enterprise blogs can be external - sales blogs, relationsip blogs, branding blogs) and internal (knolwedge blogs, collaboration blogs, culture blogs).
The purpose of sales blogs is to market or sell products/services, make citizens aware of public services, get donations for charities or political parties etc.Relationsip blogs have the purpose of creating, upholding or strengthening relationships. Branding blogs is to strengthen the brand, the profile, of the publishing organization or individuals within it. Knolwedge blogs is to give employees information and insights relating to their work assignments; news, business intelligence, reports about ongoing projects etc. Purpose of Collaboration blogs is to provide a working team with a tool for research, collaboration and discussion.Culture blogs is to strengthen organizational culture. Typically through informal content of social or non-work related character.
From the corporate blogging, leaders can communicate directly
with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Blogs give the writer an opportunity to answer critics in a controlled forum.corporate blogging can also help to compared with conference or printed memos to all staff, enterprise blogs are highly cost effective. employees can share their ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore.besides, blogs have a broad impact on the nature of online media by giving an opportunity to publish words, pictures and - ultimately - multimedia to the web without specialised geek skills.A well written blog can give a human face to an otherwise anonymous enterprise. They boost your search engine rankings if you add fresh content on a regular basis. Google and other search engines rewards sites that are updated often, that link to other sites and most importantly, that has many inbound links. On top of that, people are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.Blogs' diary format gives a sense of immediacy, and regular posting soon creates a large, searchable database of information hyperlinked to extra relevant material.They mark your company as authentic and forward-looking.If updated consistently, they establish you as a thought leader in your industry niche.Blogs are ideal for internal collaboration being a workspace where project members keep each other updated without wasting time writing reports or searching the Outlook inbox.Being informal, blogs can also provide you with a measure of value. Publish an idea and see if it generates interest.If your blog has a positive effect on your company’s reputation then it is very beneficial to your career.
The purpose of sales blogs is to market or sell products/services, make citizens aware of public services, get donations for charities or political parties etc.Relationsip blogs have the purpose of creating, upholding or strengthening relationships. Branding blogs is to strengthen the brand, the profile, of the publishing organization or individuals within it. Knolwedge blogs is to give employees information and insights relating to their work assignments; news, business intelligence, reports about ongoing projects etc. Purpose of Collaboration blogs is to provide a working team with a tool for research, collaboration and discussion.Culture blogs is to strengthen organizational culture. Typically through informal content of social or non-work related character.
From the corporate blogging, leaders can communicate directly
with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Blogs give the writer an opportunity to answer critics in a controlled forum.corporate blogging can also help to compared with conference or printed memos to all staff, enterprise blogs are highly cost effective. employees can share their ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore.besides, blogs have a broad impact on the nature of online media by giving an opportunity to publish words, pictures and - ultimately - multimedia to the web without specialised geek skills.A well written blog can give a human face to an otherwise anonymous enterprise. They boost your search engine rankings if you add fresh content on a regular basis. Google and other search engines rewards sites that are updated often, that link to other sites and most importantly, that has many inbound links. On top of that, people are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.Blogs' diary format gives a sense of immediacy, and regular posting soon creates a large, searchable database of information hyperlinked to extra relevant material.They mark your company as authentic and forward-looking.If updated consistently, they establish you as a thought leader in your industry niche.Blogs are ideal for internal collaboration being a workspace where project members keep each other updated without wasting time writing reports or searching the Outlook inbox.Being informal, blogs can also provide you with a measure of value. Publish an idea and see if it generates interest.If your blog has a positive effect on your company’s reputation then it is very beneficial to your career.
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